The Brief
Better Sweat Wear is a fashion company that sells bespoke sportwear. Their items are made with expert craftsmenship and are shipped directly to customer’s homes. Their target audience is women and want to convey a sense of importance, while at the same time being calm.
The Solution
I wanted to convey the essense of BWS through a selective color palette that conveys maturity and confidence of the female target audience. The goal is emphasize the brand’s values which is shown through the landing page, shop page and About the Team section.
Tools/Skills Used
Figma
Adobe Illustrator
Adobe Photoshop
